MedStar Inventor Services

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The Influence Center, founded May 1, 2015, is part of the MedStar Institute for Innovation at MedStar Health. Influence is a primary function in health care and is a learnable skill that involves applying proven principles and techniques to generate positive behavior, create stronger relationships, improve communication, and produce feelings of satisfaction and engagement. It transcends everything we do, from clinical care to performance transformation to professional leadership, to research and education.

The Influence Center impacts other health-related areas including:

  • Patient engagement
  • Risk Management
  • Philanthropy
  • Government Affairs
  • Quality & Safety
  • Patient Adherence
  • Staff Satisfaction
  • Learning and Education

Influence is a universal skill that remains evergreen and can be applied across healthcare applications, ranging from patient experience to copywriting. The Center offers the following services to MedStar Health and to external clients:

Any communication can be completely transformed by an Influence Consultation. Your email, presentation, flyer, job posting, and more will become more powerful, effective, and memorable. Influence Consults utilizes scientific principles adapted from Dr. Robert Cialdini, Influence author, professor, and expert. For insight into Cialdini's 6 Scientific Principles of Influence, watch this video:

The Center for Health Influence & Engagement offers presentations, inservices, and workshops to MedStar Health as well as outside clients. Each presentation, etc. is tailored to the specific needs of the  audience.

The Impact & Influence Course is an exclusive benefit to MedStar Health associates. Absolutely everything you do in healthcare can be optimized with influence, which is why MedStar Health doctors, nurses, and more have access to this course. Learn more here.

Coming soon!

To explore research opportunities with the MI2 Center for Health Influence & Engagement, please contact us here.

Coming soon!

Simfluence™ - Influence in Simulation Training at MedStar SiTEL - Stay tuned!


The MI2 Impact & Influence Course is divided into a series of modules, each with a deeper dive into content areas related to influence. Each module has a series of videos that are easily digestible (5-10 minutes) and actionable (action items you can use immediately) chunks. The Influence Principles featured in this course include Instant Rapport, nonverbal communication and body language, and how to influence groups. The MI2 Impact & Influence Course helps you:

  • Effortlessly improve your relationships
  • Optimize your time with patients
  • Work smarter and quicker, leaving time to do things you enjoy
  • Improve employee morale and patient experience
  • Practice these techniques at home to improve your personal life as well

To begin, please email us here.


Innovators at MedStar Health

Innovation is everywhere at MedStar Health. Here are just a few examples of our innovators.

Please nominate other MedStar Health associates to be highlighted by emailing [email protected]

Meet our Innovators

Human Factors

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EHR User-Centered Design Framework

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Center for Human Factors Annual Report

Learn more about our mission, services and accomplishments.


Our research team focuses on leveraging theory to conduct applied research that addresses critical safety problems in healthcare. With unparalleled access to a 10-hospital healthcare system, a diverse range of clinical expertise, and expertise in human factors, applied cognition, and safety engineering we are the nation's innovative leader in human factors and healthcare research.


We provide customized usability consultations and testing throughout the product development process. Through MedStar Health, our usability experts have direct access to healthcare domain specialists and end users in a wide array of clinical settings and use environments.




Whether you are a healthcare organization looking for an objective hazard analysis, a medical device manufacturer in need of an FDA 510(k) human factors evaluation, or a professional organization simply looking for a human factors consult, our team has the expertise to assist.


Are you interested in learning more about human factors within your daily life or applied to your healthcare environment? We offer education opportunities for clinicians, medical students and trainees interested in human factors as well as human factors experts interested in healthcare.


About MedStar Simulation Training & Education Lab


MedStar Simulation Training & Education Lab (SiTEL) designs and delivers online education, experiential learning and performance support tools for all roles across the MedStar Health system.

Our core areas of expertise:

Clinical Simulation Services operates simulation centers in Washington and Baltimore and a mobile simulation lab. We also provide in situ simulation services throughout the system, and operate a large American Health Association certification program in Pediatric Advanced Life Support, Advanced Cardio Life Support and Basic Life Support training.

Learning Research & Design creates original learning content using a blend of video production, graphic arts and animation, serious game development and instructional design.

Learning Technologies develops and maintains systems and tools that power learning at MedStar.

Clinical Education is composed of clinical educators who contribute domain expertise to MedStar SiTEL education content.

Outreach Services connects faculty, nurse educators, administrators and other key educational stakeholders to MedStar SiTEL resources.

Continuing Professional Education develops and certifies credentialed education opportunities that are designed by and for the healthcare team.

MedStar SiTEL is part of the MedStar Institute for Innovation (MI2), whose mission is to catalyze and create innovation that advances healthcare. We work closely with our academic partners, including the MedStar Health Research Institute, the National Center for Human Factors in Healthcare, the Georgetown University School of Medicine and School of Nursing and Health Studies, and the MedStar Health Office of Graduate Medical Education.

MedStar Simulation Training & Education Lab Advisory Committee

We partner with distinguished colleagues and industry leaders to promote simulation-based training and provide safer environments for patients at MedStar Health hospitals. These include:


Jack Sava, MD, FACS
Director of Trauma
Associate Program Director of General Surgery
Jeffrey Dubin, MD, MBA
Assistant Professor of Clinical Emergency Medicine
Vice Chair of the Department of Emergency Medicine
Tamika Auguste, MD
Director of OB/GYN Simulation
Assistant Professor of Obstetrics and Gynecology
Burton Lee, MD, FCCP
Fellowship Program Director
Assistant Professor of Medicine
Sangeeta Wood, MD
Director of the Simulation Program
MedStar Simulation Training & Education Lab
Sonya Malekzadeh, MD, FACS
Associate Professor of Otolaryngology Head and Neck Surgery


MedStar SiTEL is accredited by a number of organizations. Read more here.



Changing lives, one learner at a time


Create and deliver educational solutions that impact patient care

Featured Project

Read about SiTEL’s work with EvidenceCare to provide point-of-care decision support for urgent care providers.