Catalyze Innovation that Advances Health

Pete Celano, MBA

Director of Consumer Health Initiatives

Pete is focused on new ways of reaching healthcare consumers, including getting to the patient’s doorstep. He is especially interested in Platform-as-a-Service models and precision medicine (genetics). He has worked in health care for 20 years, including as a co-founder of BeClose.com, which launched in 2009, and offers remote patient monitoring solutions, having spun out of MicroStrategy, Inc. Prior to that, Pete was the founder of a Software-as-a-Service company, focused on sharing Digital Imaging and Communications in Medicine (DICOM) images among hospitals. Pete has a Bachelor of Arts and an MBA from the University of Virginia.