Catalyze Innovation that Advances Health

Good Reads

Good Reads

Where Good Ideas Come From

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? Read more...

Envisioning Information

This book celebrates escapes from the flatlands of both paper and computer screen, showing superb displays of high-dimensional complex data. Read more...

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. Read more...

How Will You Measure Your Life?

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Read more...


The Innovator's Prescription: A Disruptive Solution for Health Care

A groundbreaking prescription for health care reform--from a legendary leader in innovation . . . Read more...

The Diving Bell and the Butterfly: A Memoir of Life in Death

In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young childen, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. Read more...

The Scalpel and the Soul: Encounters with Surgery, the Supernatural, and the Healing Power of Hope

A Harvard-educated neurosurgeon reveals his experiences—in and out of the operating room—with apparitions, angels, exorcism, after-death survival, and the miracle of hope. Read more...

Influence: The Psychology of Persuasion, Revised Edition

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Read more...


Influencer: The New Science of Leading Change, Second Edition

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. Read more...

Deep Simplicity: Bringing Order to Chaos and Complexity

Over the past two decades, no field of scientific inquiry has had a more striking impact across a wide array of disciplines–from biology to physics, computing to meteorology–than that known as chaos and complexity, the study of complex systems. Read more...

Thinking, Fast and Slow

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Read more...

Sleights of Mind: What the Neuroscience of Magic Reveals About Our Everyday Deceptions

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain. Read more...


The Eureka Effect: The Art and Logic of Breakthrough Thinking

From Archimedes' discovery of the principle of water displacement while taking a bath to Einstein's Theory of Relativity, from Brunelleschi's development of perspective drawing to the Impressionist revolution, from the taming of fire to the creation of the laser, "breakthrough thinking"—that is, a sudden, seemingly unaccountable moment of inspiration—has shaped and advanced civilization. Read more...

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Read more...

Fooling Houdini: Magicians, Mentalists, Math Geeks, and the Hidden Powers of the Mind

From the back rooms of New York City’s age-old magic societies to cutting-edge psychology labs, three-card monte games on Canal Street to glossy Las Vegas casinos, Fooling Houdini recounts Alex Stone’s quest to join the ranks of master magicians. Read more...

Moonwalking with Einstein: The Art and Science of Remembering Everything

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory. Read more...


In Pursuit of Elegance: Why the Best Ideas Have Something Missing

What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? Read more...

The Black Swan: The Impact of the Highly Improbable

A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. Read more...

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)

Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. Read more...

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Chaos: Making a New Science

A classic from a master. - Dr. Mark Smith

From the book: "From the flapping of a butterfly's wings to the complicated rhythms of the human heart, seemingly unrelated kinds of irregularity take on new meaning when understood in terms of chaos theory. Read more...


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The Fifth Discipline: The Art & Practice of the Learning Organization

This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. Read more...

The Myths of Innovation

From amazon.com: "In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. Read more...

Mathematical Puzzles: A Connoisseur's Collection

Collected over several years by Peter Winkler, of Bell Labs, dozens of elegant, intriguing challenges are presented in Mathematical Puzzles. The answers are easy to explain, but without this book, devilishly hard to find. Read more...

How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut.

Read more...


The 80/20 Principle: The Secret to Achieving More with Less

How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts. Read more...

Complexity: A Guided Tour

What enables individually simple insects like ants to act with such precision and purpose as a group? How do trillions of neurons produce something as extraordinarily complex as consciousness? In this remarkably clear and companionable book, leading complex systems scientist Melanie Mitchell provides an intimate tour of the sciences of complexity, a broad set of efforts that seek to explain how large-scale complex, organized, and adaptive behavior... Read more...

Creativity, Innovation, and Quality

As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity and innovation. Brainstorming and story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. Read more...

The Visual Display of Quantitative Information

The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. Read more...


In Search of Memory

In Search of Memory: The Emergence of a New Science of Mind

Memory binds our mental life together. We are who we are in large part because of what we learn and remember. But how does the brain create memories? Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind... Read more...

Your Memory

Your Memory : How It Works and How to Improve It

Do you want to stop forgetting appointments, birthdays, and other important dates? Work more efficiently at your job? Study less and get better grades? Remember the names and faces of people you meet? The good news is that it's all possible. Read more...

The Art of Memory

The Art of Memory

A revolutionary book about mnemonic techniques, and their relation to the history of philosophy, science, and literature

The ancient Greeks, to whom a trained memory was of vital importance—as it was to everyone before the invention of printing—created an elaborate memory system, based on a technique of impressing "places" and "images" on the mind. Read more...

Self Comes to Mind

Self Comes to Mind: Constructing the Conscious Brain

A leading neuroscientist explores with authority, with imagination, and with unparalleled mastery how the brain constructs the mind and how the brain makes that mind conscious.

Antonio Damasio has spent the past thirty years researching and and revealing how the brain works. Read more...


The Memory Palace of Matteo Ricci

The Memory Palace of Matteo Ricci

From the renowned historian and author of The Death of Woman Wang, a vivid and gripping account of the 16th-century missionary’s remarkable sojourn to Ming China

In 1577, the Jesuit Priest Matteo Ricci set out from Italy to bring Christian faith and Western thought to Ming dynasty China. Read more...